Exhibit 99.1

Secured Diversified Investment, Ltd. (Nasdaq OTCBB: SCDI) Announces Appointment
of Former Executive of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT)

Newport Beach, California, September 3, 2004-- Secured Diversified Investment,
Ltd. (OTCBB: SCDI) a diversified real estate holding and financial services
company, today announced that Mr. Louis Leon, formerly of Starwood Hotels &
Resorts Worldwide, Inc. (NYSE: HOT), has been appointed Chief Executive Officer
of the Company.

Secured Diversified Investment, Ltd. Chairman of the Board & former CEO, C.L.
Strand who gladly announced the appointment of Luis Leon as the new Chief
Executive Officer stated, "Mr. Leon was recruited to the position to assist me
in implementing the strategic plan of the Company for growth on a national
basis. I am very pleased that he has joined our team and I look forward to
working closely with Luis towards that goal."

Mr. Leon has extensive experience with public corporations in the area of
acquisition, financing, operations and management of hospitality properties.
Previous to joining Secured Diversified Investment, Ltd., Mr. Leon was the CFO
of Starwood's St. Regis Monarch Beach Resort in Orange County, California.

Mr. Leon was previously Chief Financial Officer of Nakamichi America Corporation
and Nakamichi Europe Ltd., subsidiaries of Nakamichi Corporation, Japan. Prior
to his appointment at Nakamichi, Mr. Leon was the Vice President of Finance of
the hotel division (Sutton Place Grande Hotels Group) with corporate offices
located in Newport Beach, California. Sutton Place owns a group of four and five
star luxury hotels located in Vancouver, Toronto, Chicago, Illinois and Newport
Beach, California. Mr. Leon commented, "With SDI's unique access to
institutional grade properties and its seasoned commercial real estate team, our
Company is postured to take advantage of an expanding real estate market. SDI
will also be seeking opportunities in the hospitality industry as part of its
overall asset acquisition strategy."

"Mr. Leon brings to us an extensive background in the hospitality industry, a
field that Secured Diversified Investment Ltd. has interest in pursuing," added
Strand.

C.L Strand will remain in the position of Chairman of the Board of Directors and
as President.

Strand stated "My focus and time will now be directed towards acquisitions of
major commercial real estate portfolios and towards the further development of
the Nationwide Commercial Brokers subsidiary of the Company."


About Secured Diversified Investment, Ltd.

Secured Diversified Investment, Ltd. is a diversified real estate holding and
financial services company. Diverse in industry segment by acquiring and owning
/ managing office buildings, shopping centers, hotels, apartment buildings and
self storage buildings. The Company intends to build a portfolio of income
generating assets that will be, as a whole, less sensitive to economic downturns
in any particular region of the United States or in any particular industry.
Presently, the focus is on acquiring properties valued in the $5-20 million
range.

For additional information please visit the company's website: www.sdiltd.net

Note: Certain statements in this news release may contain "forward looking"
information within the meaning of rule 175 under the Securities Act of 1933 and
Rule 3b-6 under the Securities Act of 1934 and are subject to the safe harbor
created by those rules. There can be no assurance that such forward-looking
statements will be accurate and actual results and future events could differ
materially from those anticipated in such statements.

Contact: Mark Taggatz - Investor & Media Relations

Tel: 951-244-2828 email: taggatz@earthlink.net